Tina

I was commissioned by HarperCollins to illustrate the assets for their new release ‘Tina’ by Niall Harbison.

The brief was to create some elements to make the advertising campaign feel more playful and personal. We decided to use the tennis balls to make the design more dynamic and the bandana to represent the personality of Tina herself.

Promotional graphic for the book titled 'TINA: The Dog Who Changed the World' by Niall Harbison, featuring a man with a dog, a rainbow-colored inflatable ring, tennis balls, and text stating 'One special dog, A global movement,' and the release date May 2025.
Promotional image for a book titled 'TINA: The Dog Who Changed the World' by Niall Harbison, featuring a man sitting with a dog, with the release date May 2025, and celebrating one special dog as part of a global movement.
Book cover with the author's name 'Tina' and the subtitle 'An International Bestseller'; features a purple background and a small colorful party hat icon.
Announcement of featured dogs Alba, Billy, and Hank with photos of each dog in circular frames against a purple background with yellow tennis balls and their names.

The illustrations were used across the branding campaign to being it to life. You can see here some of the different explorations of the concepts, we experimented with scale, saturation and placement of the illustrated elements to create an identity for the book.